The founders who reinvented Indian skincare
How a three-person team built a ₹200Cr brand by being radically transparent about ingredients. No celebrities. No claims. Just science.
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Brands for you
New drops this week
9% offBuild Your Pack - 16 Gud Gum Packs, Mix & Match - Original Spice Gums
₹1,960₹2,160
60% offBoy's Traditional Ikkat Print Classic Nehru Jacket
₹869₹2,199
Ayesha Earrings
₹15,300
Botanical Pop Screen-Printed Brass Earrings
₹25
Petit Garden Necklace
₹1,399
Biglilpeople Boys Mustard Yellow Cotton Kurta Set with Geometric Ikat Motif
₹1,899
33% offBuy 2 Lactation Cookies & Get 1 Free
₹700₹1,050
Free Surprise Gift (Full Size Product)
₹400
The "Curb" Industrial Baggy
₹899
51% offViscose heavy Daman tone to Ombre Chikankari 2pc
₹3,300₹6,800
FROZEN GRAY - Ever Essential Top
₹4,800
25% offDaily Gut & Immunity Fizzy Effervescent Combo | Pre & Probiotic Gut Care | For Weather & Pollution Defence
₹495₹660
10% offChaayos Divine Diwali Gift Box | Diwali gift Hamper with Chai Tin Box, Ceramic Cup, Set of 2 Diyas, Methi Mathri for Family & Friends | Premium Diwali Gift Hamper
₹899₹999
RAREFORE
₹2,50,000
Circle of Life Planter Stand
₹8,000
Baby Girl Lace Romper | Cotton | Olive Green
₹1,950
On sale now
20%+ off
−18%7 d leftDr. Vaidya's
Liver Restore Tablets with Milk Thistle to Help Reduce Fatty Liver, SGPT & SGOT
₹549₹666
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Rare Ones Kids Bonz Light Beige Cotton Fabric Pull-On Closure Oversized Fit T-Shirt
₹1,049₹1,499
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Rare Ones Kids Vint26-K Dusky Blue Cotton Blend Fabric Pull-On Closure Oversized Fit T-Shirt
₹1,049₹1,499
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Rare Ones Kids Renz-K Dusky Purple Cotton Fabric Pull-On Closure Regular Fit T-Shirt
₹1,049₹1,499
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Rare Ones Kids Vob-K Black Cotton Blend Fabric Pull-On Closure Regular Fit T-Shirt
₹1,049₹1,499
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Rare Ones Kids Ronda Red Cotton Blend Fabric Drawstring Closure Carrot Plain Track Pant
₹1,749₹2,499
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Rare Ones Kids Jose Navy Cotton Blend Fabric Drawstring Closure Regular Plain Track Pant
₹1,749₹2,499
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Rare Ones Kids Tega Teal Cotton Blend Fabric Pull-On Closure Regular Fit Graphic Print T-Shirt
₹1,049₹1,499
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Rare Ones Kids Tome Light Pink Cotton Blend Fabric Pull-On Closure Regular Fit Graphic Print T-Shirt
₹1,049₹1,499
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Rare Ones Kids Beck Light Pink Cotton Blend Fabric Pull-On Closure Tank Fit Graphic Print T-Shirt
₹909₹1,299
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Rare Ones Kids Leron Pastel Yellow Cotton Fabric Pull-On Closure Oversized Embroidered T-Shirt
₹1,049₹1,499
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Rare Ones Kids Tanz-K Light Purple Cotton Fabric Pull-On Closure Oversized Graphic Print T-Shirt
₹1,049₹1,499
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Rare Ones Kids Nala Dark Pink Cotton Blend Fabric Button Closure Regular Fit Graphic Print Polo
₹1,049₹1,499
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Rare Ones Kids Lifo Dark Blue Cotton Blend Fabric Drawstring Closure Regular Fit Plain Jeans
₹1,889₹2,699
You save ₹810
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Rare Ones Kids Caro-K Black Cotton Blend Fabric Pull-On Closure Boxy Fit T-Shirt
₹1,049₹1,499
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Rare Ones Kids Vint26-K Dusky Pink Cotton Blend Fabric Pull-On Closure Oversized Fit T-Shirt
₹1,049₹1,499
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Rare Ones Kids Cube-K White Cotton Fabric Pull-On Closure Oversized Fit T-Shirt
₹1,049₹1,499
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Rare Ones Kids Soin-K Green Cotton Blend Fabric Pull-On Closure Oversized Fit T-Shirt
₹1,049₹1,499
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Rare Ones Kids Bunt Off White Cotton Blend Fabric Pull-On Closure Regular Fit Graphic Print T-Shirt
₹1,049₹1,499
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Rare Ones Kids Bunt Black Cotton Blend Fabric Pull-On Closure Regular Fit Graphic Print T-Shirt
₹1,049₹1,499
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Rare Ones Kids Tega Dark Brown Cotton Blend Fabric Pull-On Closure Regular Fit Graphic Print T-Shirt
₹1,049₹1,499
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Rare Ones Kids Bask Turq Cotton Blend Fabric Pull-On Closure Regular Fit Graphic Print T-Shirt
₹1,049₹1,499
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Rare Ones Kids Bask Yellow Cotton Blend Fabric Pull-On Closure Regular Fit Graphic Print T-Shirt
₹1,049₹1,499
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Rare Ones Kids Fran Orange Cotton Blend Fabric Pull-On Closure Regular Fit Graphic Print T-Shirt
₹1,049₹1,499
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points · redeemable across all 19 brands
Silver₹160 to GoldGold
Minimalist order+45 pts
Snitch order+120 pts
Referral bonus+100 pts
Curated bundles
Curated editOffice gifting under ₹1,500
Tea, snacks, a notebook — delivered in one carton.
₹1,979
4 brands · 4 items
Curated editHer wellness edit
Skincare + tea + journal — one calm ritual.
₹1,648
4 brands · 4 items
Curated editThe traveller's kit
Essentials from 3 Indian brands — one cart.
₹3,299
4 brands · 4 items
Curated editUnder ₹500 picks
Gifting, stationery, small treats.
₹729
4 brands · 4 items
Gifting collections
Brand drops coming soon
Haul inspiration
My complete skincare routine
5 products · 3 brands · ₹2,340
Home refresh under ₹3,000
8 products · 4 brands · ₹2,890
Best Indian food brands
6 products · 5 brands · ₹1,750