STAASH · Editorial

Stories, drops & brand journeys

Behind-the-scenes with the homegrown D2C brands on STAASH — how they make, what they stand for, and what's new this month.

17 Aug 2026 7 min

Why We're Building STAASH, Despite How Many Marketplaces Have Failed

Shopee, Poshmark, The Nestery, Good Glamm — marketplaces have failed in India before. Here's the real reasoning behind why we're building STAASH anyway.

d2c startup india e-commerce india

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1 Aug 2026 4 min

Three Problems No Homegrown Brand Can Solve Alone

Discovery costs, return-policy confusion, and COD losses are quietly breaking homegrown D2C brands in India. Why no single brand solves this alone

d2c homegrown brands e-commerce india customer trust

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